Frankoy D.A. | PUBLICATION
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PUBLICATION / Approaches & Recommendations

COMMUNICATION BEFORE AESTHETICS

The importance of a clear message and of an appropriate design

In business, the impact of each of your brand’s appearance can be maximized by sending the right message at the right time to the right audience. Producing too quickly a logo, a print, a Website or any other marketing piece without having defined the axis of…

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05 Jan 2014 Posted by François Morin in Posts no comments

TYPOGRAPHY 101

Selection and implementation of appropriate fonts

These days, most of us use fonts on a daily basis. The classic ones largely dominate ads, documents, presentations, and websites. However, choosing the appropriate typeface can clarify, enrich and increase the impact of your communications. The text body should be easy to read. Fonts…

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05 Jan 2014 Posted by François Morin in Posts no comments

CREATION WORKSHOP

How to generate ideas through analysis

Having ideas and finding solutions are something we do everyday. However, many people believe that being creative is difficult. The natural creative process is allegedly about inspiration. Flashes apparently come out of nowhere and are captured by a creative person aware enough to sense them….

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05 Jan 2014 Posted by François Morin in Posts no comments

INTRODUCTION TO BRANDING

Establish the personality of your brand to ensure constant communication

In order for a brand to have a solid and steady image, one must establish a personality chart. The chart will define a unique way to communicate. Although it will evolve, the brand will neither be diluted nor send conflicting messages. The objective is to…

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19 Apr 2013 Posted by François Morin in Posts no comments